CoInspect Collaborative Excellence Blog

How Fast Casual Saved the Restaurant Business from Being the Next Big Tobacco

Posted by Manik Suri on Sep 13, 2017 6:44:05 AM

 

In 1998, the American Government reached a Master Settlement with the tobacco industry which provided $500 million to The Truth to prevent young people from becoming cigarette smokers.  

A decade earlier, I was the beneficiary of youth anti-smoking marketing. In my high school staircases, the health department placed posters with the following prose:

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Topics: fast food, health and wellness, Restaurants, Brand Standards, featured, Operations, Technology, fast casual, Food Tech