Most people don’t know what Google’s PageRank really means. It’s not a ranking of website pages, it’s named for Google co-founder Larry Page because he devised the initial algorithm to rank a website’s importance. While the formula is a closely guarded secret, it’s commonly understood that the genius of PageRank is how it uses the “wisdom of crowds” to distinguish the value of two search results. Simply put, the more sites that link to you, the more likely you are to improve your PageRank. The quantity and quality of links improves PageRank. Better that The New York Times link to your most recent post than your mother’s chocolate chip cookie blog.